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A Match produced in Marketing Heaven: Why the app that is dating brands’ hearts

Amy Turk

Swipe left, swipe appropriate, swipe up, swipe down. Every thing simply appears so, well, transactional these days. No matter what occurred to good old fashioned courting? Atmospheric supper times? Enthusiastic conversation interspersed with embarrassing silences?

In all honesty, there’s been a present flurry of break-ups only at Ewe HQ, with apps frantically being set up, profiles preened to in a inch of information limitations and meal breaks hijacked for assessment on everything relationship.

Dependent on your viewpoint, the rise of electronic dating is either a blessing or even a curse, but whichever method you lean its attraction is hard in order to avoid whenever solitary. Continue Reading →