The length of the video can also influence how many ads are served to a single viewer, potentially doubling or even tripling ad revenue. If a YouTuber has an audience made of people who always skip ads, they won’t earn as much. Adsense payments are based on ad clicks as well, not just views. So attempting to calculate revenue just by views is missing a big chunk of the picture.
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It’s obvious – it’s the only way you’re going to be able to monetize your content on the platform. 4000 hours of Watch Time was never a milestone for any creator until YouTube introduced it as a rule for applying for the YouTube Partner Program. Now that YouTube has set that unique benchmark, let’s find out what Watch Time is all about. Medium’s largest active publication, followed by +712K people.
Below are just some of the factors that impact YouTuber revenue. When an advertiser puts their ad on YouTube, they don’t just say “this is how much I’ll pay per 1,000 views” and walk away. A myriad of factors influences how much they have to spend.
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- The top 3 percent of YouTube channels get 90 percent of the traffic.
- Even the total number of YouTube partners who qualify for ad revenue isn’t published by Google.
- This makes YouTube a more even playing field as the smaller channels can still generate ad income irregardless of their subscriber count.
- But just to give you a sense of how many creators are out there for you to compete with, the company does say that YouTubers upload 400 hours of video every minute.
This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 323,238+ people. So as you can see it isn’t as simple as saying that the average payment per 1,000 views is $1 so X Youtuber must earn Y. We don’t know how much each YouTuber actually earns, and the above factors have a massive influence on YouTubers of all sizes. There is more to YouTube AdSense revenue than just views.
There has been a whole ton of that in the last decade. If you publish your first video on YouTube, and you get just an hour of Watch Time out of it, over the first week, I would be pretty satisfied with that. Not going to lie hours of Watch Time is hard for a reason. We’re all adults here, so I’m not going to insult your intelligence and ask you why you want to get 4000 hours of Watch Time.
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If you’re a user or follower of VidIQ, you’ll know that every Tuesday, we do channel audit live streams where you submit your YouTube channel, and we give you constructive criticism. YouTube wants as much data as possible out of your content so that it can trust you with their advertising partners. Remember, it’s not YouTube who’s paying you directly, it’s those advertisers. YouTube essentially is a middleman in this case, and it needs to make sure that the content it broadcasts on its platform doesn’t create controversy youtube to mp.